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What’s Included in The Masterclass Sessions?

We are inviting you to learn, to collaborate
and to build your brand.

  • COURSE WEBSITE - access all the material at your convenience.

  • 6 MODULES - taking you from ‘concept to shelf’.

  • COURSE MATERIALS - Videos, lots of resources including guest expert interviews.

  • CALLS - you can book in for a call as you work your way through, or book in for a workshop.

  • LEADING CONSULTANCY - You have the support of a leading international consultancy group.

Module 1

Discovering your Niche

Takes you through how to validate your Big Idea, create your strategy and your cash flow forecast to move you forward.

Module 2

Crafting your Story

Teaches you everything you need to know about branding – from your logo to your colours, and font type – there is a lot more that goes into developing a brand than just the look and feel of your brand. Living in a digital age, we need to consider every touchpoint of your brand.

Module 3

Blending your Formula

Is all about where to find contract manufacturers, how to work with them, how to negotiate with them, managing your quality control, creating your formulations, and sourcing your packaging.

Module 4

Setting the Stage

Navigates you through how to create your marketing strategy and PR before launching your brand to market.

Module 5

Spreading the Word

Walks you through how to launch your brand to market – today there are so many more routes to market from department stores to speciality stores, pharmacy, grocer, Amazon, marketplaces and working with agents and distributors.

Module 6

Revitalising your Brand

Once you have launched your brand to market, you need to consider how you are going to extend your brand moving forward – through new products and categories and across international marketplaces.

What people say

“Janet’s experience in the international market and with the luxury end of the industry has been a huge benefit to developing the skills of the buying and the retail team. Positive, focused and well organized she builds strong relationships with our suppliers, changing the way in which we negotiate and plan events. She is an asset to every business.”

Andrew Moss, Harvey Nichols, Dubai

“Janet, absolutely fantastic to meet you today. Thoroughly enjoyed The Beauty Workshop. You definitely excel in your area and beyond.”

Anthony Westley, Start-up, Men’s Grooming Brand

“Unless someone comes from a background in this industry, you wouldn’t know what is required. Not only do I have the support of an experienced team to help me to make things happen and to grow my brand, but I also have a great personal relationship with Janet and her team, working in this way means I have someone to turn to, to share the journey of running a business.”

Simone Thomas Wellness

“Bespoke Advantage helped us to bring our brand to life creatively and strategically. We have a clear strategy in place, with a distinctive brand message that enables us to articulate our brand to retailers and to journalists.”

Nav, Tamaar Skincare

“It's been inspirational working with Janet. We are in the process of launching a skincare brand however have received conflicting opinions from so many people we were really confused. I am so impressed by Janet's knowledge and experience in product development, marketing and retail and the way she explains everything so clearly. She is very motivating and positive, and so much fun to work with. I have much more clarity and confidence in how to move things forward.”

Laura Whitely Start-up Skincare Brand, Ireland

Meet Founder of Bespoke Advantage®

Janet Milner-Walker

Having spent over twenty years developing and launching products to market, Janet knows a thing or two about building a beauty and wellness brand from the ground up. She has an MA in Strategic Marketing from Kingston University, a Diploma in Purchasing and Supply Chain Management, and over the course of her career she has built up a wealth of experience working for contract manufacturers, beauty brands, retailers, travel retailers and distributors in the UK, Dubai, and South Africa.

In her former corporate career Janet held positions as Global Product Director for Crabtree & Evelyn; Head of Beauty Buying & Merchandising for Al Tayer Group in Dubai, and senior buying and beauty product development positions for M&S, Boots, Body Shop and The Heinemann Group.

Her desire to help people to create a positive impact across this industry, led her to founding Bespoke Advantage in 2017. Since then, she has become an authority in the world of beauty, with her credibility built around her ability to support and shine a light on brands that are truly creating products to be talked about. In addition to her role as founder and managing director for Bespoke Advantage® Janet speaks at industry events, writes on the topics of beauty and business, guest lectures at universities and is a Trusted Advisor to companies.

Passionate about empowering people to succeed, she created BeautytoLife® to help you to bring your vision to life!
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