Depending on what you are launching …

• You will understand the process you need to go through to create your beauty products, to test drive them and to launch them to market.
• You will create your pricing and cash flow forecast and understand how much you need to invest to move your ideas forward.
• You may have conducted your market research to better understand the needs of your target audience.
• Possibly spoken to potential customers, received their input and feedback to fine tune your ideas.
• Created your brand positioning statement. You will know what your point of difference is, what you stand for, and how to communicate this.
• Created your Product and Marketing Strategy.
• Given a lot of thought as to what your website should look like.
• Tried out social media channels. You will have experimented with 2 - 3 social media channels.
• You’ll be able to apply everything you learn to your business as you drive this forward. Developing a beauty brand is about having a process and system in place that you can apply every time you create new products, to ensure a successful outcome.

Yes. You will be learning as you go along and I would recommend that you apply this knowledge to building your brand, or at least your strategy as you progress through the program.

The purpose of this course is to work with clients who are distance based, have an idea for creating a beauty brand but varying levels of knowledge or experience.

Whether you are developing a skincare, cosmetics, fragrance, bath and body, hair care or men's grooming range this coaching program will be of relevance to you and provide you with all the necessary steps, information and support you are going to need to develop your brand.

Following the course – or even during the course – should you want me and the team at Bespoke Advantage® to work with you to speed up the process or to provide you with further direction or even manage some of the processes, this can be discussed.

That’s fine, this is an online program. It has been designed to support people who are working full-time, and several people on this program have a permanent job. We offer two versions - The Taster Sessions and The Masterclass Sessions. The Taster Sessions is a condensed version of The Masterclass Sessions designed for those of you who love to learn but are short on time. Seven modules delivered over three months with no assignments or coaching and accountability calls, great for dipping into to learn and refresh your thinking. The Masterclass Session are our 'mini MBA' version. Thirteen modules, including coaching and accountability calls, guest speakers, templates, pdf’s, videos, and assignments so that you can learn along the way.