Depending on what you are launching …

By the end of the BeautytoLife Programme, you’ll have a clear roadmap for creating, testing, and launching your beauty products. You’ll:
- Understand the full product development process and how to bring your ideas to market.
- Build your pricing and cash flow forecasts, and know what investment is needed to move forward.
- Conduct market research to truly understand your target audience and gather customer feedback to refine your ideas.
- Define your brand positioning — your point of difference, values, and how to communicate them.
- Develop your product and marketing strategy, and begin shaping your website.
- Experiment with 2–3 social media channels to see what works for your brand.
- Apply everything you learn to your business, creating a repeatable process to ensure future products succeed.
- This programme equips you with the systems, strategies, and confidence to grow your beauty brand step by step — every time you launch something new.

Absolutely. This programme is designed for you to learn and apply in real time. I recommend using the knowledge and tools from each module to start building your brand or refining your strategy as you progress.

The course is tailored for beauty entrepreneurs at all levels — whether you’re just starting with an idea or already exploring your brand concept. It’s perfect for distance-based brand founders who want expert guidance, practical strategies, and hands-on support to turn their vision into a thriving beauty brand.

Whether you’re creating a skincare, cosmetics, fragrance, bath & body, hair care, or men’s grooming range, this programme has been designed for you. You’ll gain the insights, support and community you need to develop your brand with confidence and clarity.

Yes. During or after the programme, if you’d like assistance managing certain aspects of the development of your brand, together with the team at Bespoke Advantage we can discuss this.

Not at all. The BeautytoLife Programme is online and designed to support people with busy schedules. Many participants are working full-time or running their own businesses, and the programme is structured so you can progress at a pace that works for you.

The BeautytoLife Business Club is a dedicated membership for aspiring beauty entrepreneurs who want to build, launch, and grow their brand. We cover everything from strategy, branding, and product development to launching your brand and expanding into international markets. You’ll also benefit from insights from industry experts and guest speakers, and the guidance of an experienced international beauty brand consultancy. If you’re serious about building a brand and want expert support every step of the way, this is the programme for you.