Depending on what you are launching …

• You will understand the process you need to go through to create your beauty products, to test drive them and to launch them to market.
• You will create your pricing and cash flow forecast and understand how much you need to invest to move your ideas forward.
• You may have conducted your market research to better understand the needs of your target audience.
• Possibly spoken to potential customers, received their input and feedback to fine tune your ideas.
• Created your brand positioning statement. You will know what your point of difference is, what you stand for, and how to communicate this.
• Created your Product and Marketing Strategy.
• Given a lot of thought as to what your website should look like.
• Tried out social media channels. You will have experimented with 2 - 3 social media channels.
• You’ll be able to apply everything you learn to your business as you drive this forward. Developing a beauty brand is about having a process and system in place that you can apply every time you create new products, to ensure a successful outcome.

Yes. You will be learning as you go along and I would recommend that you apply this knowledge to building your brand, or at least your strategy as you progress through the program.

The purpose of this course is to work with clients who are distance based, have an idea for creating a beauty brand but varying levels of knowledge or experience.

Whether you are developing a skincare, cosmetics, fragrance, bath and body, hair care or men's grooming range this coaching program will be of relevance to you and provide you with all the necessary steps, information and support you are going to need to develop your brand.

Following the course – or even during the course – should you want me and the team at Bespoke Advantage® to work with you to speed up the process or to provide you with further direction or even manage some of the processes, this can be discussed.

That’s fine, this is an online program. It has been designed to support people who are working full-time, and several people on this program have a permanent job or are running a business.

This is a dedicated membership club for building your brand in the beauty industry. We cover a number of aspects - from Strategy, to Branding, Product Development, How to Launch your Brand, and how to Expand your Brand across International Markets. We are supported by guest speakers who are experts in the industry. If you would like to build a brand, and you would like the support of an international beauty brand consultancy to support you, this is the program for you.