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What your Experience Includes

We are inviting you to learn, to collaborate
and to build your brand.

  • COURSE WEBSITE - access all the material at your convenience.

  • 6 MODULES - taking you from ‘concept to shelf’.

  • COURSE MATERIALS - Videos, lots of resources including guest expert interviews.

  • CALLS - you can book in for a call as you work your way through, or book in for a workshop.

  • LEADING CONSULTANCY - You have the support of a leading international consultancy group.

Module 1

Discovering your Niche

START HERE: From VISION to REALITY - validate your idea, craft your strategy, and build a roadmap for success.

Module 2

Crafting your Story

AND NOW: Build your brand - from your brand identity - your tone of voice and brand persona - to the look and feel of your brand. From your logo to your digital presence, discover how to build a brand that resonates at every level.

Module 3

Blending your Formula

TIME TO DELVE INTO THE HEART OF YOUR BRAND: The science that sets it apart. Whether you’re creating your formulations yourself or collaborating with manufacturers, learn how to align your ingredients, packaging, and the claims you wish to make, to position your brand for where the future of the beauty market is heading.

Module 4

Setting the Stage

MARKETING YOUR BRAND: Marketing is at the core of positioning your brand and building visibility. In today’s competitive beauty and wellness market, it’s not just about being seen - it’s about creating campaigns that break through, connect, and inspire. Learn how to craft strategies that elevate your brand, attract your ideal audience, and make a lasting impact.

Module 5

Spreading the Word

RETAIL AND MARKET ENTRY STRATEGY: Retail is omni-present - but do you need to be everywhere? Whether you’re selling direct to consumer or exploring multiple channels, understanding the right approach is key. This module guides you through launching your brand to market, exploring routes to market from department stores, specialty shops, and pharmacies to grocery, Amazon, online marketplaces, and partnerships with agents and distributors. Learn how to choose the right channels to maximize reach, impact, and growth for your brand.

Module 6

Revitalising your Brand

TIME TO GROW: Launching your brand is just the beginning. To thrive, you need a plan to extend your brand - whether through new products, expanding into different categories, or reaching international markets. Learn how to grow strategically, scale confidently, and take your brand to the next level.

What people say

“Janet’s experience in the international market and with the luxury end of the industry has been a huge benefit to developing the skills of the buying and the retail team. Positive, focused and well organized she builds strong relationships with our suppliers, changing the way in which we negotiate and plan events. She is an asset to every business.”

Andrew Moss, Harvey Nichols, Dubai

“Janet, absolutely fantastic to meet you today. Thoroughly enjoyed The Beauty Workshop. You definitely excel in your area and beyond.”

Anthony Westley, Start-up, Men’s Grooming Brand

“Unless someone comes from a background in this industry, you wouldn’t know what is required. Not only do I have the support of an experienced team to help me to make things happen and to grow my brand, but I also have a great personal relationship with Janet and her team, working in this way means I have someone to turn to, to share the journey of running a business.”

Simone Thomas Wellness

“Bespoke Advantage helped us to bring our brand to life creatively and strategically. We have a clear strategy in place, with a distinctive brand message that enables us to articulate our brand to retailers and to journalists.”

Nav, Tamaar Skincare

“It's been inspirational working with Janet. We are in the process of launching a skincare brand however have received conflicting opinions from so many people we were really confused. I am so impressed by Janet's knowledge and experience in product development, marketing and retail and the way she explains everything so clearly. She is very motivating and positive, and so much fun to work with. I have much more clarity and confidence in how to move things forward.”

Laura Whitely Start-up Skincare Brand, Ireland

Meet Founder of Bespoke Advantage®

Janet Milner-Walker

Having spent over twenty years developing and launching products to market, Janet knows a thing or two about building a beauty and wellness brand from the ground up. She has an MA in Strategic Marketing from Kingston University, a Diploma in Purchasing and Supply Chain Management, and over the course of her career she has built up a wealth of experience working for contract manufacturers, beauty brands, retailers, travel retailers and distributors in the UK, Dubai, and South Africa.

In her former corporate career Janet held positions as Global Product Director for Crabtree & Evelyn; Head of Beauty Buying & Merchandising for Al Tayer Group in Dubai, and senior buying and beauty product development positions for M&S, Boots, Body Shop and The Heinemann Group.

Her desire to help people to create a positive impact across this industry, led her to founding Bespoke Advantage in 2017. Since then, she has become an authority in the world of beauty, with her credibility built around her ability to support and shine a light on brands that are truly creating products to be talked about. In addition to her role as founder and managing director for Bespoke Advantage Janet speaks at industry events, writes on the topics of beauty and business, guest lectures at universities and is a Trusted Advisor to companies.

Passionate about empowering people to succeed, she created BeautytoLife to help you to bring your vision to life!
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